Monday, March 31, 2008

No, not "Al Green." It's "Al: Green."




Gawker has posted Martin's debut spot for The Alliance for Climate Protection, calling it "Gore-like in its earnestness." It works for me, though, since I like earnest advertising. I think the idea of playing on America's patriotic, me-first, our-way-or-the-highway sensibilities is smart, but I wish the ad had been a little more Obaman in its gravity. The chilled out "oooweeooo" soundtrack makes me worried that it will be drowned out by this year's "TOYOTATHON" or "LOBSTERFEST" ads.

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