It's no secret that the American automotive industry is having a tough couple decades. SUVs and trucks were saving graces during the 90s, but with eco-guilt becoming a force to be reckoned with, I'm not sure how they're going stay competitive in the next 20 years. Honestly, ask yourself: what would it take to save Ford and GM? What scenario can you envision in which their future will start improving?
Catastrophes of this scale have opportunity written all over them. Brilliant creative alone won't bring these companies back, but GM and Ford are two clients for whom great work could be the difference between life and death. It doesn't even have to be particularly edgy; it just needs to effectively redefine the brands of Chevy and Ford as something other than "greedy", "environmentally dispassionate" and "of poor construction" in the minds of my generation.
I'm not in love with mega-agency Campbell Ewald, but I appreciate what they're trying to do.
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