"The internet is responsible for the greatest generation gap since Rock and Roll."

This week PBS's Frontline examines what it means to be part of the first generation to come of age in the internet era. While it confronts some of the normal scaremongering we've heard before regarding teens and the internet, the most powerful observations are those concerning the generation gap between baby boomers and their children. It drives home the point that there are millions of Americans for whom Facebook, YouTube and Blogs are just words that may or may not carry any real meaning. While we take a wired world for granted, huge portions of our target market (and the people that control our jobs, countries, etc) have no idea what the fuck is going on. None at all.

I consider this essential viewing for anyone with aspirations of working in marketing. If you actually take a moment to think about the title quote of this post, you should be clamoring to see this film.

Preview is in the player above. The full film is available to watch online here.