The historian inside me gravitated towards this new integrated campaign by Dewars Whiskey. A couple of good insights here, namely the fact that Americans love drinking on holidays. Why shouldn't people celebrate the repealment of the 21st amendment and the end of prohibition? As for the actual execution, the website is simple, well laid out and a little bit funny. A nice change from ordinary alcohol interactive showing young attractives smiling and enjoying themselves responsibly. Check it out at the link below.
www.repealday.com
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