Bare witness to the future of eCommerce and marketing over at www.honeyshed.com. Honeyshed is a collaboration between Droga5 and some Publicis money, and it's essentially an internet-only QVC for the 16-2? market. I think my initial description of it as "The Hills meets QVC meets MadTV meets YouTube meets American Apparel" is pretty accurate, but I urge you to check it, if not for the innovation then for the gams. A better summary is waiting for you over at Creativity.
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