Ketchup 2.0!

Back in May, The New York Times gave a lukewarm review to Heinz's strategy of user created advertising content, worrying it was risky and a little exploitive. While this submission does use the old ketchup-as-blood gag (something Heinz is probably trying to avoid), it proves that television-quality advertising can come from the masses. And while I doubt the guys who made this actually have a passion for Heinz (more likely they're into improv comedy and film making), it's still the funniest ad I've seen recently. Let's hope it makes it to TV.